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ITVX Review: A Look Into Its Legality, Pricing & Alternatives

Despite Netflix's dominance in the online video-streaming industry, many advanced on-demand video-streaming services like ITVX have challenged its supremacy. The popularity of this UK-based streaming service isn’t limited to the region; it is worldwide. That’s why the internet is flooded with questions like - “Can I watch ITVX outside the UK?” Well, the answer lies within this comprehensive ITVX review. And not just it! There is much more to discover about this UK’s best streaming app. 


As a strong competitor to streaming giants like Netflix and Disney+, ITVX impresses with its free services, exclusive content, and long list of popular shows and channels. But can we consider it a legal alternative to Netflix or not? Is it worth all the hype? Is it worth paying for the ITVX premium?

Let’s get into the details through this deeply analyzed ITVX review to find out whether it is the best streaming service on the market or a rip-off.

What Is ITVX? 

ITVX, formerly known as ITV Player or ITV Hub, is an on-demand streaming service that lets entertainment enthusiasts watch their favorite TV shows, live sports, movies, and even live TV. As an official broadcaster of ITV, you can watch exclusive content, including Midsomer Murders and Love Island. 

The two main functions of ITVX include streaming live TV from ITV’s official channels and watching your favorite ITV exclusive and third-party TV shows, movies, and documentaries. There’s a lot more. Let’s find out more in this detailed ITVX review. 

As a geo-restricted app, ITVX only works in the UK, allowing local audiences to stream new and older ITVX films, TV shows, and exclusives without paying a subscription fee. However, you will have to pay for the TV license charges. As ITVX offers a free service, you may have to watch ads in the middle of your videos. 

Is ITVX Legitimate?

Yes, ITVX is a legal on-demand video streaming service operated by the British broadcaster ITV. The service offers exclusive and licensed programming alongside the broadcaster’s original content and third-party TV shows. 

The legitimacy of ITVX can be gauged by the fact that it has over 30 million registered users. However, as with any service, ITVX also has negative customer reviews and ratings, with many of its users complaining about poor user experience, annoying advertising, and technical glitches, such as crashing and buffering. 

Overall, we think the team behind ITVX should work on improving user experience and technical issues. Except for that, you should definitely give it a try. 

What Can You Watch on ITVX?

The service has a lot of video-on-demand content, including ITVX live TV channels from ITV, third-party TV shows and movies, and ITV exclusives. The list of popular ITVX movies and channels include 

  • ITV 1
  • ITV 2
  • ITV Be
  • ITV 3
  • ITV 4
  • ITV Classics
  • ITV Signed
  • CITV
  • Xmas Movies
  • Love Island
  • Love Island International
  • World Cup Classics
  • Classic Movies
  • Crime / Drama
  • True Crime International
  • Saturday Night Every Night
  • The Real Housewives UK
  • Vera
  • The Chase
  • Midsomer Murders
  • Out of This World
  • Hell's Kitchen
  • Unwind
  • World of Morse
  • Loved Up

Do You Need a TV License to Watch ITVX?

Yes, you will need a TV license to watch ITVX in the UK, which costs around £159 per year. If you don't have a TV license, you could face a fine of up to £1,000.

So, is ITVX worth the TV licence fee? Yes. ITVX has a lot of content that you can't find on other streaming services, such as A Spy Among Friends. 

It also has a large library of classic and recent films, such as Wonder Woman and Despicable Me. And, unlike some other streaming services, ITVX is free to watch, as long as you don't mind the ads.

Can You Watch ITVX Outside the UK?

ITVX is only available in the UK, so if you want to watch it from abroad, you will need a VPN service. A VPN, or virtual private network, encrypts your internet traffic and changes your IP address, allowing you to access geo-restricted content. Below is a list of some of the best VPNs that can help you enjoy ITVX from anywhere in the world.

  • NordVPN
  • Surfshark
  • CyberGhost
  • IPVanish
  • ExpressVPN

Is ITVX Free?

Yes, ITVX is a free streaming service offered by the British broadcaster ITV. As mentioned above, you can watch new and old TV shows, movies, and ITV-exclusive content. 

However, as an ad-supported service, you will frequently see annoying ads in the middle of your videos, which can ruin your viewing experience. 

Sometimes, clicking on these ads may lead you to explicit websites that pose a security threat to your privacy. To enjoy an ad-free experience on ITVX, you can subscribe to ITVX premium. 

What Is ITVX Premium?

ITVX Premium is a subscription-based service that costs around £5.99 monthly or £59.99 annually. There is also a 7-day free trial, which allows you to cancel your subscription anytime. 

So, how does ITVX's standard service differ from ITVX Premium? Well, the service allows you to watch your favorite TV shows and exclusives without frequent ads. At the same time, you get access to the Britbox library, Channel 4, and Channel 5. There is also an ITVX kids section. 

Meanwhile, the Premium service allows you to stream on your device and download content to watch it offline. 

How Do I Install ITVX on My TV?

To install ITVX on your TV, you need to follow these steps:

  • Check if your TV is compatible with ITVX. You can find the list of supported devices on ITVX's website - https://www.itv.com/.
  • Connect your TV to the internet using Wi-Fi or Ethernet cable.
  • Download the ITVX app from your TV's app store.
  • Sign up for an account or sign in with your existing ITV account using the ITVX login details.
  • Start watching your favorite shows and discover new ones on ITVX.

Is It Worth Paying for ITVX?

After analyzing the entire ITVX review, we have mixed opinions on it. So, here’s our most honest review of ITVX - 

  • First of all, the price is not very competitive. ITVX costs £5.99 per month or £59.99 per year, which is quite expensive. You can get a 7-day free trial, but you need to enter your payment details first.
  • Secondly, the app is very slow and buggy. It takes ages to load the menus and the programs, and sometimes it crashes or freezes. 
  • Thirdly, the content is not very impressive. Most of the shows and movies are old or outdated, and the exclusive programs are not very appealing. The live TV channels are the same as the ones you can watch for free on Freeview or ITV Hub. 

In conclusion, we do not think ITVX is worth paying for. It is overpriced, unreliable, and unoriginal. You can find better streaming services elsewhere, or check out the best ITVX alternative below. 

Top 5 ITVX Alternatives to Consider in 2024

Below is a list of 5 best alternatives to ITVX in 2024:




NowTV lets you stream all the Sky Sports channels live without needing a Sky Sports subscription. It is not a free app, though. You have to pay either weekly or monthly depending on when you want to watch your favorite sports events. Still, it is the best ITVX alternative to date. 

To use the app, you have to download it first and then tap on the ‘join’ button. You can then pick the type of membership that suits you best. NowTV has various membership options for sports fans. The prices may change occasionally, but usually, the monthly plans cost £33.99 and the daily plans cost £9.99.

With the NowTV app, you can enjoy all the Sky Sports action on your device, including Premier League football, England cricket tests, the Super Bowl, and more.

LiveNet TV

LiveNet TV


LiveNet TV is a popular live-streaming app in the UK that offers alternative links for a large number of viewers. The app's team strives to provide the best streaming quality and stability with their support. 

Users can also request to include their preferred channels using the 'Channel Request' feature. The app is user-friendly and customizable according to the user's preferences. 

Some of the remarkable features of the LiveNetTV app are its engaging user interface, Favourites section, multilingual options, and live streaming.

UK TV Play 

UKTV streaming service UKTV Play unveils rebrand | News | UKTV Corporate  Site


UK TV Play app is a widely used live streaming app in the UK, Canada, and the US. It is regarded as one of the top live-streaming apps in the UK for its amazing features.

The app has 9 categories to choose channels. Its engaging user interface is another aspect that attracts users. The channel has a broad range of media – movies, documentaries, entertainment, kids’ content and much more that make it popular. The best things about the UK TV Play app are that it does not require user registration and all the content is free of cost.

Some of the notable features of the app are its fast buffering speed, channel filters based on country and location, video scheduling feature, and external video player.

Exodus Live TV

Exodus Live TV APK FOR Android (2024)


The app's sleek and user-friendly interface makes it a favorite among many users. It also offers an ad-free option and a developing IPTV app. You can choose from different categories of live channels, such as entertainment, sports, movies, religion, and more.

Exodus Live TV app also boasts some impressive features, such as HD video quality, minimal buffering, no need to sign up, and easy navigation. These features make it one of the best apps for live TV streaming.

RedBox TV

Redbox launched a free live TV service you'll probably never use


With the RedBox TV app, you can watch live channels and on-demand content for free on your mobile devices. You can choose from different genres of live channels according to your taste. The app is available in 15 countries, but you will have to watch ads before and after each video. 

The app also has some free movies that you can watch on-demand, but they are very few. You can rent more movies from the app if you want. 

RedBox TV app works with MX players, web players, and 321 players. You can select different categories in the app depending on the media player. The categories are kids, science, entertainment, sports, and more.

Considering Video Streaming App Development? Let Us Help You

As people are getting busier in their lives, video streaming apps are becoming more popular and profitable in today's digital world. They allow users to access and stream video content, such as movies, sports, live events, education, and more, on their mobile devices. 

However, developing a video streaming app is not an easy task. It requires a lot of technical knowledge, skills, and resources. That's why you need a reliable, experienced partner to help with your video streaming app development project.

Mtoag Technologies is a leading video streaming app development company that can help you create your app. Our team of expert developers has experience building video streaming apps for various platforms and industries. 

We use the latest technologies and tools to ensure your video streaming app is fast, secure, and scalable. We also provide end-to-end solutions, from design and development to testing and deployment. 

If you are considering video streaming app development, let us help you. Contact us today and get a free quote for your project. We will gladly assist you and make your video streaming app successful.


This detailed ITVX review indicates the platform is worth all the hype.  It has a user-friendly interface, wide device compatibility, and a hybrid streaming model that combines live and on-demand viewing. 

It also features exclusive content, such as Litvinenko, A Spy Among Friends, and Nolly, that are not available elsewhere. However, it also has some drawbacks, such as its high price compared to other streaming services and occasional connectivity issues. 

Therefore, we would recommend ITVX to anyone looking for a premium and versatile streaming service, but we would also advise them to compare it with other alternatives. 


How to Get ITVX On My TV? 

You can get ITVX on your TV by using a compatible device such as a smart TV, a streaming stick, a games console, or a laptop.

Why Is ITVX Not Working? 

ITVX may not work due to various reasons, such as internet issues, device compatibility, app updates, or service outages. You can check the ITVX help page for troubleshooting tips.

How To Get ITVX On Freeview? 

You can get ITVX on Freeview by connecting your TV to the internet and accessing the ITVX app from the Freeview Play menu.

Can You Watch Live TV On ITVX? 

Yes, you can watch live TV on ITVX by selecting the Live TV option from the homepage. You can also catch up on the past 30 days of ITV programs.

How To Get ITVX? 

You can get ITVX by downloading the Itvx App from the app store of your device. You can also visit the ITVX website and sign up for an account.

How To Cancel ITVX Premium? 

You can cancel ITVX Premium by going to the Account section of the ITVX app or website and selecting Manage Subscription. You can then follow the instructions to cancel your subscription.

When Will ITVX be on Sky Q? 

ITVX will be available on Sky Q in early 2024 as part of a new partnership between ITV and Sky. Sky Q customers will be able to access ITVX content seamlessly from their Sky Q box.

How To Get Subtitles On ITVX? 

You can get subtitles on ITVX by selecting the Subtitles icon from the player controls. You can also turn on subtitles from the Settings menu of the ITVX app or website.

Is ITVX Ad-free? 

ITVX is not ad-free unless you subscribe to ITVX Premium, which offers ad-free viewing of the on-demand library. Live TV still plays with ads, even with ITVX Premium.

Can You Download from ITVX for Free? 

You can download from ITVX for free if you have ITVX Premium, which allows you to download up to 5 shows at a time and watch them offline. You cannot download from ITVX without ITVX Premium.

Yogesh Pant

Yogesh Pant is a CEO and founder of Mtoag Technologies, a Top mobile app development company specialized in android and iOS app development.

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