How to Develop a Grocery Delivery App Like Getir UK? A Complete Guide

If you have started to feel like your brick-and-mortar grocery store needs a digital upgradation, we don’t think there’s no better moment than now to trust your instincts. But if you don't have a grocery store but still have a breakthrough grocery app idea like Getir UK, you can still capitalize on the growing market opportunities. You only need an advanced grocery delivery app like Getir and a professional mobile app development team. 

Launched in September 2021, Getir UK took no time to become the leader in the online grocery delivery market. Following its footsteps and growing market demand, many apps, such as Gorillas, Jiffy, and Zapp, entered the sphere. However, the demand for such apps continues to surge. Investing in grocery delivery app development can cement your chances of becoming the next industry leader. 

So, if you are ready to have your own grocery delivery app but are stuck on what, where and how, this comprehensive guide to grocery delivery app development like Getir UK will prove to be extensively helpful to you. So, let’s get started to understand the process, cost, business and revenue model, and features of developing an app like Getir. 

Future Predictions on Online Grocery Delivery Services Market in the UK

• The online grocery delivery market in the UK is expected to generate $26.79 billion in revenue by 2024, which will increase to $41.77 billion in 2029, growing at a CAGR of 9.29%. (Source: Statista)
• The number of grocery delivery app users in the UK is expected to reach 33 million by the end of 2029. Meanwhile, the user penetration rate is projected to be around 37.3% in 2024. (Source: Statista) 
• Approximately 77 million on-demand grocery orders were placed in the UK last year. (Source: The Grocer)
• A recent study by Spryker revealed that over 50% of UK users buy at least some of their groceries online. (Source: Charged Retail)

What is Getir UK?

Getir is a grocery delivery service that started in the UK in 2021. It is known for delivering groceries and other items very quickly, often within 10 minutes. Getir uses motor scooters to make these fast deliveries. The company has a distinctive purple and yellow logo.

Getir UK grew rapidly during the COVID-19 pandemic when many people preferred to shop online rather than in stores. It created many jobs and became well-known in the grocery delivery market. 

However, in 2024, Getir decided to leave the UK market to focus on its home market in Turkey. This decision was made because only a small portion of its revenue came from the UK and other Western markets.

Despite its exit, Getir made a significant impact during its time in the UK by changing how people shop for groceries and providing ultra-fast delivery services.

Understanding Getir UK Business and Revenue Model 

Getir isn’t just limited to grocery delivery; it provides a range of diverse products, including household items, snacks, and fresh produce. The app aims to simplify and expedite grocery shopping by delivering your purchases to your doorstep within minutes. 

In terms of the revenue model, Getir makes money through premium product sales, delivery fees, and other related charges. You can adopt a similar revenue model for your grocery delivery app. Below, we will explore each revenue model in detail, as explained by a grocery delivery app development company.

1. Commissions

When creating a grocery delivery app like Getir, you can charge sellers and stores commissions for each sale made on your platform. The commission can vary based on the product type and region, influenced by supply chain dynamics and demand.

2. Membership

Another revenue model for a grocery delivery app is membership. You can offer customers a subscription that includes additional perks such as scheduled deliveries, priority service, reduced surcharges, and free delivery. Similarly, you can provide a membership plan to shops or partners, allowing them to access extra benefits or sell on your platform.

3. Subscription

To facilitate regular deliveries, enable clients to subscribe to specific products without needing to place individual orders. This allows users to consistently receive items that align with their preferences, such as daily milk deliveries, weekly vegetable supplies, or monthly shaving kits.

4. Service Charge

You can impose a service fee on each transaction, even if the partners or stores are not members. They can opt for a membership plan to avoid these fees.

5. Promotions

Allow businesses to enhance their visibility on the homepage or in search results by paying a fee. Vendor banners and advertisements can also be integrated into this model. These promotional services are available within your shop membership apps to encourage memberships.

Features Your Getir Like App Should Have

To create your own grocery delivery app or website, it's important to identify the key features that will make your platform successful. Here are some essential elements to consider for developing a grocery delivery app similar to Getir:

#1. Real-time Delivery Tracking

This option allows users to receive live updates on their cell phones. For example, they can track the delivery person to see their current location, estimated arrival time, and any potential delays.

#2. GPS-based Tracking

This feature helps users verify their location and provides relevant results for products, prices, trusted grocery stores, local shops, and more.

#3. Loyalty Programs

These programs have proven to help establish long-term relationships between businesses. Loyalty programs include cash rewards, coupons, memberships, gift cards, and more.

#4. Behavior Tracking

Behavior tracking monitors user interactions to enhance the customer experience. Popular examples include tracking the most frequently browsed items, shopping times, and recently purchased products.

#5. Reordering

When developing a delivery service app, the reordering feature enables customers to place the same order multiple times without needing to add items each time.

#6. Reviews and Ratings

Reviews and ratings help businesses understand customer feedback and assist other customers by allowing them to read reviews and get an idea of the services offered.

#7. In-App Dialing

The app should allow both the client and the business owner to activate the delivery person, ensuring seamless communication and efficient service. This feature helps elevate the overall user experience by providing a direct line of contact within the app.

#8. In-App Chat

In-app chat features with call capabilities allow the delivery person to communicate seamlessly with both the owner and the customer. This ensures smooth coordination and timely updates, enhancing the overall delivery experience. Such communication tools are essential for resolving issues quickly and providing excellent customer service.

#9. Real-time Analytics

By utilizing the analytics section's data on campaigns, returns, and sales, you can effectively track your business's growth through apps like Blinkit or Getir.

#10. In-App Navigation  

Using Google Maps for in-app navigation helps users quickly track their location and find the delivery destination. It also assists delivery personnel in locating addresses accurately, ensuring timely deliveries. This feature helps businesses maintain efficiency and customer satisfaction in delivery services.

#11. Dashboard Personalization  

Custom dashboards allow each business unit to view, interact with, and analyze current data in one centralized location. This enables them to make more informed decisions based on real-time information, fostering a data-driven culture and improving overall business performance.

#12. CRM Integration

Integrating an advanced CRM system into your app, like Zepto or Getir, centralizes, optimizes, and simplifies client interactions. This integration improves overall customer engagement, classification, and understanding.

#13. ERP Integration

As your business grows, managing every aspect becomes challenging. Integrating an Enterprise Resource Planning (ERP) system helps you manage and optimize all facets of your business operations efficiently.

#14. Push Notifications  

Push notifications can help grocery businesses to deliver relevant content to their users at the perfect moment. These alerts appear on the screen even when the app is not in use. To implement this feature effectively, consider hiring dedicated developers to add push notifications to your app, similar to Getir.

#15. Voice Assistant

Incorporating voice search and assistance into your grocery delivery app, similar to Getir, allows users to perform various tasks and make purchases using voice commands. This feature enhances user convenience and accessibility.

#16. Visual Lookup

Visual AI search is a valuable feature for customers who cannot identify a product but wish to purchase it through your app. Including this feature in your app, like Getir, enhances the shopping experience.

#17. Recommendations

Integrating a recommendation system can enhance user experience and boost sales. This feature highlights similar items that users view or consider.

Required Tech Stack for Grocery App Development

The tech tack of your app will make it different from other grocery delivery apps already available in the market. So, it is recommended that you choose the right and the most advanced technology stack to build a grocery app like Getir.

Here’s a table highlighting the required tech stack to develop a grocery delivery app: 

Steps to Grocery Delivery App Development Process

When starting a new business, it's crucial to carefully consider each step before proceeding. This is especially true when developing a grocery delivery app similar to Getir. Before investing a huge sum, understanding the mobile app development process is essential.

Step 1. Conduct Market Research and Planning

The initial step in creating a grocery delivery app like Getir is to set a clear development goal. Comprehensive market research and analysis are necessary to tailor your app to your target audience. 

Identify the problems your app will solve, the people it will help, and the benefits it will provide to users. Additionally, evaluate the strengths and weaknesses of your competitors to stay ahead in the fast-paced grocery delivery app market.

Step 2. Choose the Right Development Partner

Selecting the right company to develop your grocery delivery app is crucial. With the right partner, all your market research could be used wisely. It's important to collaborate with a development firm that can help you determine the best strategy for your target market and business goals.

If you need a grocery delivery app solution, the right firm will guide you through the process. Their dedicated team of experts will create a grocery delivery app like Getir, breaking records and turning your vision into reality.

Step 3. Design and Develop an MVP

Before adding any advancement to your app, it is crucial to develop a Minimum Viable Product (MVP) first. One approach is to create a native app specifically for iOS or Android.

Alternatively, you can opt for cross-platform development, utilizing specialized tools like React Native and Flutter to build your app. For a grocery delivery app similar to Getir, consider combining both approaches and choosing a hybrid app development method.

Step 4. Test and Launch Your App

Once your app is planned and developed, it's crucial to conduct rigorous and thorough testing to ensure it meets the desired quality standards. Quality assurance plays a vital role in identifying and fixing any bugs or issues, ensuring the app is ready to publish on app stores.

After launching your grocery delivery app, it's essential to focus on app store optimization. This phase helps enhance your app's visibility and discoverability in app stores, increasing its chances of success.

Step 5. Marketing Your Grocery App

Once your grocery app is launched, start marketing it through influencers and social media channels. Introduce innovative referral programs to encourage users to share your app with their contacts.

Additionally, utilize paid advertising platforms such as Facebook Ads and Google Ads to target potential users of your on-demand grocery delivery service.

Step 6. Ongoing Analysis and Enhancement

After launching your app, it's crucial to monitor the market's growth and new trends continuously. Implementing a robust analytics framework will allow you to track your app's overall performance.

Additionally, it's essential to utilize grocery delivery app maintenance services. Regularly adding new features and improvements will boost customer engagement and retention, ultimately driving future sales.

How Much Does It Cost to Develop an App Like Getir?

There are generally three categories of mobile apps: simple, medium, and complex. The cost of developing a grocery delivery mobile app largely depends on the features you want to include and their complexity. For a grocery delivery app like Getir, which falls into the complex category, the development cost typically ranges from $10,000 to $25,000.

Grocery app development is a complex process due to the variety of user roles, numerous features, and significant data processing involved. Therefore, they cannot be classified as basic apps. Developing a grocery delivery app like Getir requires a team of app developers who can handle the entire process from ideation, design and coding to testing and launching.

Conclusion

That's a wrap! We tried to explain the complex process of grocery app development in a straightforward, step-by-step guide. If you're impressed by the business model of hyperlocal delivery apps like Getir, now is the perfect time to create your own grocery delivery app and get started right away. If you have a fantastic app idea, consider hiring a grocery delivery app developer.

Mtoag Technologies is a leading mobile app development company in the UK that can assist you in creating an app similar to Getir and achieving long-term success. Book a free consultation with us to learn how we can turn your grocery delivery app idea into a successful business.

FAQs

Why is Getir So Expensive?

Getir's high costs are due to its business model, which includes maintaining multiple dark stores, paying couriers hourly wages, and integrating advanced technology. These factors, combined with the high operational expenses in urban areas, contribute to its higher prices.

Is Getir Losing Money?

Yes, Getir has been facing financial challenges. Despite raising significant funds, it has struggled with high operational costs and declining demand post-pandemic, leading to substantial losses.

Is Getir Closing in the UK?

Yes, Getir is exiting the UK market to focus on its core market in Turkey. This move opens opportunities for other businesses to capture the market share left by Getir.

How Much Does Getir Charge for Delivery?

Getir typically charges a delivery fee of £1.99, with a minimum order requirement of £10. However, this fee is sometimes waived during promotional periods.

What is Like Getir?

Similar services to Getir include Gopuff, Instacart, and Amazon Fresh. These platforms offer rapid grocery delivery, often within minutes, and operate on a similar business model involving dark stores and quick delivery.

How Long Does It Take to Develop a Grocery Delivery App?

Developing a simple grocery delivery app can take around 3-4 months with a dedicated development team and efficient project management.